The Rebirth Of Radio

Since Pandora?s IPO a year ago, the online audio story has been?something of?a?broken record. Pure play audience numbers keep growing (Pandora's audience more than doubled from April 2011-April 2012) but the revenue growth trajectory, while steep, has yet to produce profitability. This is because ??unlike the traditional radio world ? audience is expense for online radio with a hefty performance royalty that mounts each time a consumer listens to a song.?Dramatic increases in?mobile?and in-car listening will only continue to skyrocket the tally as we move forward. This catch 22 has?slowed?the shift to digital for traditional radio stations. For nearly a century now broadcast radio has operated without a performance royalty. However, these same brands face oppressive performance royalty fees from their online listenership. To date, it has been impossible for online music plays, whether they be from a pure play or a broadcaster, to turn a profit. So what motivation does?a?local station have for?streaming its content?

chk capitals john edwards conocophillips octomom dan savage new world trade center